Marketing Management Essay Example | Topics and Well Written Essays - 1500 words - 1

Marketing Management - Essay Example Revenue generated by this company is divided at a 54% from sales of food and 46% general merchandise. However, some of the activities that generate income for the company range from purchases and delivery, which offers customers a good shopping experience. 1. A. Macro environmental factors PESTLE ANALYSIS Political Factors M&S has been subjected to tax policies, political and environmental laws are entailed in the UK, leading to substantial influence on with holding their products from the public. The company focuses on gaining and maintaining good attitude towards foreign companies, which is evident through their association with other companies. Moreover, they are always adhered to the laws on hiring and firing, hence there have been no cases of employee disputes in the company. Â  Therefore, they appreciate the fact that political factors are related to the extent of government intervention and economy. Â   Economic Factors The rate of unemployment has been falling at a fast rat e and the measure of Gross national product is rising at a modest rate in UK. The government has made the relevant effort to lower the interest rates in order to facilitate borrowing of by customers, hence increasing their purchasing power. Nevertheless, the inflation is being controlled by the government through the relevant fiscal policies aimed at regulating money supply into the UK economy. The economic factor has influenced the operations and decision-making process. There has been an increase in the operating cost due to many economic factors, whereby there was a rise in the consumer Price Index. Social Factors M&S products have a significant influence on lifestyles, whereby the consumers are consuming products, which is highly expensive. Therefore, prestigious products are contributing to increased living standards among the consumers. The company is also contributing generation of employment due to the advancement in technology that is increasing career expectations among th ose in the field of technology. The company is interested on consumer activism, since they focus on purchasing products that are environmentally friendly, though this is finite since the prices are playing a substantial role in decision of the consumer. There is a relation of the political and economic circumstances and this entails the cultural aspect and the rise in environmental consciousness, emphasis and attitudes on environmentally friendly. Technological Factors The company has invested on intensifying their Research and development in order to facilitate the advancement of technology for producing better products in the future. Moreover, the company is focusing on applying the new developments in technology in order to offer their products in a way that will enable them attain the required market share. Therefore, M&S has been utilizing technological advancement, whereby they have enabled their customers to access their catalogues online, and they are able to purchase produc ts in a timely manner. On the other hand, the company has integrated their operation with Business Intelligent BI systems to increased performance in the future (Mohd, Idris, & Momani, 2013, p.40-49). Environmental Factors The company operations are affected by the environmental factors like the growing awareness of the climatic change, which may reduce sales for some of their products. There are factors affecting consumers due to the increase in awareness of the environmental impacts on